Keyword Researcher SEO Software Finds Long Tail Keywords
Searching for "Long Tail Keywords" just got much easier with "Keyword Researcher!"
Have you ever wondered how to find Long Tail Keywords for your website? When you use Google, you may notice a little drop-down box that represents their attempt to predict what you're about to type next.
For example when I type the phrase "How does a website..." then Google assumes I might be looking for:
How does a website make money
How does a website work
How does a website find my location
How does a website server work
how does a website help a business
These are some interesting keywords...
Wouldn't it be great if there was a way to save all these keywords--so we could add them to our website content?
Well that is where Keyword Researcher comes in!
Keyword Researcher is an easy-to-use Keyword Discover Tool. Once activated, it emulates a human using Google Autocomplete, and repeatedly types thousands of queries into Google. Each time a partial phrase is entered, Google tries to predict what it thinks the whole phrase might be. We simply save this prediction. And, as it turns out, when you do this for every letter of the alphabet (A-Z), then you're left with hundreds of great Long Tail keyword phrases.
Long Tail Marketing Strategy
What is "The Long Tail?"
So what is this "Long Tail" concept you keep hearing about? Well, the term "Long Tail" was coined by Wired Magazine editor-in-chief Chris Anderson and described in his famous 2004 article of the same name. In this piece, Anderson described how emerging business models would come to appreciate the importance of "micro niches"--sub-markets of consumers who were purportedly hungry for fringe goods and services. Such fringe groups (when taken in total) may actually outnumber the segment of mainstream consumers pursuing the best-selling products.
This is a curious discovery. Because traditionally, such consumers were often considered irrelevant. There were never enough customers to warrant the cost of marketing to them, and producing the "nichey" goods they desire. However, some industries (particular those that produce "digital goods") have found ways to cater to such groups. Netflix is an oft touted example of a business that is successfully incorporating the Long Tail. As the number of movies in Netflix's library grew from 4,500 to 18,000, the top 500 movies in the library went from constituting more than 70% of demand, to less than 50% of demand.
This statistic reveals the eclectic tastes of the average moviegoer. When taken in total, the demand for the more obscure films matched the demand for the best-sellers.
So a Long Tail Marketing plan typically involves the identification of a set of smaller markets on the fringe of a larger market. And then devising a marketing strategy to notify a large body of potential customers that such "hard-to-find" products are actually readily available.
How Internet Marketers use the Long Tail
In Internet Marketing and Web Content development, someone who is said to be "going after the Long Tail" is typically one who has aligned their on-site content creation (and off-site backlink creation) strategies, to incorporate Long Tail keyword phrases.
Long Tail keywords vs. normal keywords
So how do you know if you're looking at a Long Tail? SEO guys often mistakenly use the phrase "Long Tail Keyword" to refer to keyword phrases that are simply made up of several words. For example, the phrase "digital camera" is searched for around 160,000 times per month. But the phrase "how to build a camera dolly" only gets 58 searches per month. The latter phrase looks longer than the former phrase. And hence is often called a "Long Tail keyword." But the word length of the keyword phrase itself is not the element that makes a keyword a "Long Tail keyword." Indeed, a shorter keyword phrase, may also reflect a fringe niche market, and hence, could also be considered a Long Tail keyword. The phrase "Jerry Garcia ties," for example, only consists of three words. And yet Garcia's band "The Grateful Dead" is typically associated with fringe consumers.
Search Volume
Internet Marketers are sometimes put off from chasing Long Tail keywords when they notice their relatively low search volume--as reflected in the Google Keyword Planner. A Long Tail keyword will typically reflect a mere double-digit search volume, and often, the keyword is not displayed in Google's tool at all.
So what do you do when this happens?
What is the minimum amount of searches you'd go for?
First, you must remember that individual Long Tail keywords will have a lower relative search volume by definition. But because of this, they are almost always associated with lower competition as well. Hence, though the amount of traffic garnered per keyword will be decreased, the amount of effort needed to rank is also lessened.
Second, recall that when you pursue a strategy in which you target the Long Tail, you usually never target just one keyword. Rather, you will be chasing hundreds (or thousands) of "nichey" keyword phrases, in the hope that, when taken in aggregate, this mass of "fringe content" will actually bring in a similar amount of traffic to a more mainstream (and more competitive) market pursuit.
Third, we must also note that the database used by the Google Keyword Planner, is not the same as the one used by Google Autocomplete. The criteria for a keyword to enter the Google Autocomplete database is not known. But whatever the number of searches is, we know that it is well above zero. Since, obviously Google cannot put every keyword in the universe into their Autocomplete database.
So how low should you go?
What is the lowest search volume keyword you should go for? What is your personal "minimal search volume threshold?"
The answer to these questions is entirely dependent on the particulars of your niche and your current website standing. If you are truly aware of the needs of your target demographic, then I think you can merely "eyeball" a list of Long Tail keyword phrases, and determine if the phrase will convert readers and add value to your website, or not. If you see an idea for a valuable piece of content, the ancillary searches that might be garnered, go far beyond what any keyword tool can tell you.
SEO and Long Tail Content Optimization
Once you have your keywords, what do you do with them? If you're new to keyword-based content creation, you may be used to only targeting the two-word and three-word phrases that the Google Keyword Planner is quick to show you. But Keyword Researcher users might be surprised by the sheer volume of longish keyword phrases that the tool reveals to you.
So where do you put all these keywords?
1. Keywords in Article Titles
Some of the keywords you'll find on Keyword Researcher, are actually pretty good for complete article titles in and of themselves. For example, "question style" keywords like "how does a camera lens work" can simply be used as your article title verbatim. If the keyword phrase itself addresses a question that you think your readers can get value from, then, you might just want to use it exactly how it is.
2. Keywords in Article Subtopics
So then we have other keywords which are not exactly complete sentences. Like the keyword "convex camera lens." So for keywords like this, you usually wouldn't make an article title with merely those three words. But, if you had a website that sold convex camera lenses, then, making a page that featured this keyword might be exactly what you'd do. Wikipedia, for example, has an article on camera lenses and this phrase appears as merely a subtopic of the primary "lens" article. So a person could also consider using this phrase as merely a subtopic as well.
3. Keywords in Incoming Anchor Text
So the third usage of keywords is of course in your off-site content--as incoming anchor text in your backlinks. One technique in backlink content creation is to attempt to vary your incoming anchor text, in an effort to make your backlink profile appear natural. Some SEO's have debated whether or not the act of using the same keyword anchor repeatedly, alerts Google to the notion that you are trying to game their search engine results page.
Also in debate is whether the act of dramatically varying your anchor text has any beneficial effect at all. Pragmatically speaking, would a guy who had a backlink profile that consisted of lots of highly varied Long Tail Keywords, somehow be "safer" than a guy who just paid his outsources to only point the keyword "pink digital camera," at his website? You would assume so.
But either way, if you're trying this strategy then, Keyword Researcher will definitely give you lots and lots of keyword variations to use as anchor text.
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